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Bjelin’s Woodura hardened wood flooring wins NeoCon 2024 Award

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2024-06-11 | pressrelease

Bjelin’s exceptionally durable hardened wood flooring has won the ‘Best of NeoCon 2024 Award’. This prestigious award recognises ground-breaking ideas and innovative, sustainable design.

“We’re honored to win this distinguished award. It’s a testament that our range of Woodura hardened wood flooring is one of a kind” said Zach Adams, Bjelin’s General Manager for the US. “Our premium quality floors are built to withstand the test of time and are stronger and more water resistant than traditional flooring.” 

The high-performing range of Scandinavian-designed flooring was recognised at the esteemed NeoCon event at the Mart in Chicago. NeoCon has served as the world's leading platform and the most important event of the year for the commercial interior design industry since 1969.

Bjelin’s Woodura hardened wood flooring range is powered by several ground-breaking technologies developed in-house by sister company Välinge Innovation, creating an exceptionally durable and long-lasting experience. The combination of the surface technology Woodura, the moisture-resistant Välinge Compositek Core, and the leakproof 5G Dry floor locking system ensure a strong and water-resistant floor that can last for generations. The wood for these super-strong and dent-resistant hardened wood floors is ethically and responsibly sourced from FSC-certified European forests.

Bjelin's hardened wood floors feature the patented Woodura technology, a high-quality solution that maximises the use of raw materials while creating 100% real wood floors with three times the strength of conventional wood floors. Paired with the leakproof 5G Dry floor locking system, these floors ensure lasting durability and are quick and easy to install.

The products are available in a wide range of plank sizes, from Small to XXL, and in various popular Scandi-inspired colours. The exceptionally durable flooring is suitable for both residential and heavy-traffic commercial areas.

About Bjelin

Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

Press contact

Ellinor Persson

Ellinor Persson

Head of Marketing
[email protected]
+46 42 456 9496

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Customer help

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About Bjelin

Bjelin Sweden AB

Kanongatan 86 254 67 Helsingborg Sweden

[email protected]

+46-771-101099

Products

Customer help

Documents

About Bjelin

Bjelin Sweden AB

Kanongatan 86 254 67 Helsingborg Sweden

[email protected]

+46-771-101099