Bjelin news

Bjelin is proud to exhibit its new and innovative wood flooring at HD Expo in Las Vegas, USA, from May 6–8, 2025 – our debut at this leading event. As North America’s premier showcase for the latest hospitality products and designs, HD Expo is the perfect stage to present our flooring solutions.

Bjelin unveils the Slate Collection, a high-tech wood flooring solution that breaks from tradition. With deep textures and natural colour variations, it delivers a cool yet inviting finish. The collection, available in three distinct shades, features Nadura Tiles and is class 34-rated, making it ideal for high-traffic residential and commercial spaces.

Bjelin is excited to present its latest wood flooring innovations at the NWFA Expo in Charlotte, USA, from April 15–17, 2025. As the premier trade show dedicated exclusively to wood flooring, NWFA provides the perfect platform to introduce a more sustainable and high-performance flooring collection.

Bjelin is entering a new phase of growth with a strong industrial focus, marked by the formation of Bjelin Group, which consolidates seven companies under one structure fully owned by Pervanovo Invest AB. This strategic shift will streamline development and production across three key areas: floors, furniture, and veneers – with veneer as the central component in both flooring and furniture. Fredrik Alfredsson becomes CEO while Magnus Eriksson is appointed CFO.

Bjelin's innovative Woodura Herringbone has been awarded a 2024 FCNnovation Award by Floor Covering News.

We’re thrilled to announce that our Woodura Herringbone 2.0 has been shortlisted for the prestigious Tomorrow’s Contract Floors Awards 2025!

Strategic Value Partners, LLC (together with its affiliates, “SVP”), a global alternative investment firm with approximately $19 billion of assets under management, and Bjelin Group today announced the signing of an agreement whereby funds managed by SVP will make a €200 million preferred equity investment in Bjelin Group to facilitate its long-term growth ambitions.

Bjelin is expanding its presence in the UK and has moved to new and larger premises in Park View Business Centre, a modern barn to workspace conversion in the picturesque Cheshire countryside. The business centre is situated in traditional brick barn buildings that have been transformed into a hub of offices and retail spaces that blend contemporary design with historic charm.

Bjelin is thrilled to show its latest flooring collections at The International Surface Event (TISE) in Las Vegas, USA, from January 28–30, 2025. Known for pushing boundaries, the company will proudly present its newest innovations.

Bjelin is gearing up for the BAU trade fair in Munich, taking place January 13th-17th, 2025. The company will display its latest flooring products along with its established collections featuring innovative technologies.

Bjelin is pleased to announce an exciting new partnership with Whiteriver Group, a leading flooring supplier in Ireland. This collaboration designates Whiteriver Group as a national distributor for Bjelin’s hardened wood range, Woodura Planks.

Bjelin introduces a durable herringbone floor empowered by patented technologies, offering a modern take on a timeless classic. Woodura Herringbone 2.0 showcases larger panels, delivering three times the strength of traditional wood options, and is effortlessly installed with click technology.

Bjelin is excited to reveal its latest products at The Flooring Show in Harrogate from September 15th to 17th, 2024. A new, more durable, high-tech herringbone collection, Woodura Herringbone 2.0, will be showcased at the UK's largest flooring event.

Bjelin has significantly expanded its US team from ten to 25 members over the past year in response to increased demand for the company’s innovative flooring products.

Bjelin’s parent company, Pervanovo Invest AB, is involved in the BIOBUILD project, with the aim to provide thermal solutions for energy-efficient buildings using fully bio-based building materials.

Bjelin’s exceptionally durable hardened wood flooring has won the ‘Best of NeoCon 2024 Award’. This prestigious award recognises ground-breaking ideas and innovative, sustainable design.

Bjelin will show its latest flooring at NeoCon, a launchpad for innovative design in the US. The leading event within commercial interior design takes place in Chicago from the 10th–12th of June 2024.

Bjelin is excited to reveal new and innovative flooring at the Carrefour International du Bois (CIB) fair in Nantes, France. From May 28th to 30th, the company will show its latest flooring, including the new eye-catching Contrast Collection.

Bjelin is excited to display its latest innovative flooring at the UK’s leading design event, Clerkenwell Design Week (CDW). Taking place in London from May 21st to 23rd, 2024, this event promises to be a showcase of creativity and excellence.

Bjelin is excited to display new and innovative flooring at Domotex Asia, the leading flooring exhibition in the Asia-Pacific region. Celebrating the world of flooring, this event takes place in Shanghai from the 28th–30th of May 2024.

Bjelin has released the popular Woodura Planks 3.0 in Benelux through Your Ecological Parquetry Partner (YEPP). Developed and manufactured in Europe, this hardened wood flooring is exceptionally durable due to being empowered by ground-breaking technologies.

Bjelin has launched a carefully curated Contrast Collection that celebrates the distinct characteristics of the renowned Spačva oak. The new, vibrant hardened wood range was created through the fusion of technology and ageless craftsmanship and suits both residential and heavy-traffic commercial environments.

Flooring company Bjelin and house supplier Fiskarhedenvillan, both strongly committed to sustainability, have entered a forward-looking partnership. The collaboration means that house builders through Fiskarhedenvillan can choose high-quality, hardened wood floors from Bjelin to create stylish and environmentally conscious homes.

Bjelin’s rigid core range has taken the US by storm after being debuted in collaboration with Revolution Mills, designating the flooring manufacturer as a national distribution partner for this line.

Bjelin's Scandinavian-designed hardened wood 3.0 range has won an FCNnovation Award from industry authority Floor Covering News. The award recognises and showcases ground-breaking and industry-changing ideas and acknowledges those innovations that are ‘a cut above the rest’.

Bjelin is looking forward to sharing its new product offerings with the North American market at The International Surface Event (TISE) in Las Vegas, US, from the 24th to 26th of January 2024.

Bjelin’s hardened wood and rigid core collections, featuring patented technologies by Välinge Innovation, have been nominated for this year’s Green Collection Award.

Bjelin’s hardened wood 3.0 series has won Design Journal’s Best Product 2023 award, an honour given to remarkable home and interior design products.

Bjelin’s hardened wood flooring project with Charlottehaven has won the commercial category in the 2023 Installation Award by FLOOR Trends & Installation magazine.

Bjelin has teamed up with Spartan Surfaces, making the flooring supplier the national US distribution partner for Bjelin’s commercial hardened wood range.

The company group that consists of Välinge Innovation and Bjelin has appointed Fredrik Alfredsson as Global Head of Sales, responsible for the sale of all flooring products under the Bjelin brand.

Due to customer demand, Bjelin has released Large-sized panels of hardened wood flooring across Europe. Empowered by ground-breaking technologies, these Scandinavian-designed floors are developed and manufactured in Europe, sourcing premium, quality wood from the forests of Croatia.

Bjelin has started an exciting collaboration with Götenehus, one of Sweden's largest single-family house manufacturers.

Bjelin’s hardened wood range won the Best of NeoCon 2023 Award in the Hard-Surface Flooring: Natural Materials category! The Scandinavian-designed floors were recognised for their “excellence and innovation” at NeoCon’s event in Chicago.

Bjelin has been nominated Company of the Year in Helsingborg, Sweden - where the Bjelin HQ is based - motivated by the company's focus on innovation, modern leadership and sustainability.

Bjelin will participate in the UK’s leading design festival, Clerkenwell Design Week, on the 23rd-25th of May 2023 where they will show several new flooring products featuring Välinge Innovation technologies.

Bjelin has launched a new range of hardened wood floors – with updated and improved colours, formats and technologies. The company has entered an exciting phase of growth and has expanded into new markets with more products to be launched throughout the year.

Bjelin Hardened Wood won an Award for the Commercial range 33 at The International Surface Event (TISE) 2023. Featuring the innovative technologies 5G® Dry™ and Woodura® from Bjelin's sister company Välinge Innovation, the sustainable Hardened Wood Commercial series was awarded Best Overall Product.

Pervanovo Invest AB, the parent company of Bjelin industries in Croatia and Välinge Group in Sweden, has through its subsidiary Välinge Croatia signed an agreement to acquire 85% of the shares in the Croatian furniture company Spin Valis. The intention is to acquire 100% of the shares. The acquisition means that large-scale production and marketing of furniture with Välinge’s click technology can be achieved faster than originally planned and the availability of oak material will increase. The acquisition requires approval from the antitrust authorities. Spin Valis will be renamed Bjelin Spinvalis.

Bjelins vision is to become the world's largest and most sustainable wooden flooring company. The flooring production is partly powered by solar panels placed on the roofs of the facilities. The company from the south of Sweden, now ready for the next step, is investing heavily in solar power in its transition towards energy self-sufficiency.

Bjelin will counter the general scarcity of building materials that affects the construction and flooring industry by increasing the investments in its production capabilities. Russia’s war on Ukraine will undoubtedly create negative consequences for the industry by creating delays of construction projects.

Bjelin condemns the unprovoked Russian aggressions, a mockery of international law and a direct attack on democratic values.

With the acquisition of the wood processing plant Bjelin Spacva, located at the Spacva forest in Croatia, long term supply of oak, ash and capacity required for the production of click furniture is secured.

Bjelin’s parent company Pervanovo Invest AB, headquartered in Viken in southern Sweden, together with subsidiaries in Croatia has acquired 98 per cent of the shares in Zagreb-listed company Spacva.

The Pervan family’s Swedish company Pervanovo Invest AB with brands such as Välinge Innovation and Bjoorn Flooring, consolidates its flooring operations under a new business area – Bjelin.